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Cadbury Worldwide Hide
Hide it somewhere
only they know

Every Easter, you can hide an easter egg online for someone you love. You just need to give them a clue of where to look.

To really highlight how much thought goes into hiding an egg for someone, we decided to hero the clues people leave. From 300,000 clues written by the British public, we put our top 15 (non-dirty ones) onto billboards across the country as well as in targeted Spotify ads.

Birthday Playlists
Romance Playlists
Wedding Playlists
Golden Oldies Playlists

And we wrote some Spotify ads that were targeted to be relevant to what you were listening to.

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